Coalition for Psychedelic Safety and Education
Strategy, Creative & InfluencerTHE BRIEF
The Coalition for Psychedelic Safety and Education set out to launch Before You Trip, a campaign giving Gen Z factual, unbiased information about psychedelics. As the category moved into the cultural and policy mainstream, the goal was to arm young adults with evidence-based guidance and practical harm reduction tools. They were looking for a marketing function to build the campaign, take it to market, and get it in front of the right people.
OUR ROLE
Lazy Boy Agency operated as the internal marketing arm, driving strategy and branding while managing the agency they hired. We developed creative, ran social, and led influencer, securing deals with talent like Symone to reach every corner of the audience. The result was a distinct visual identity, a four-principle messaging framework, and a multi-channel campaign across creators, paid media, BeforeYouTrip.org, and owned social.
