Cash App
Cash App
Partnership Strategy, Creative Direction & Day-to-Day ManagementProject/Complex PartnershipYear/2026
THE BRIEF
Cash App signed a partnership with Complex spanning 25 events across the year. They were looking for support stewarding the relationship and shaping what showed up in market, making sure every deliverable landed and every activation earned its place in culture.
OUR ROLE
Lazy Boy Agency ran the program end to end alongside the Complex team, leading creative strategy across every pop-up and Family Style activation. We built The Pantry, a cardholder experience stocked with products from 25 Square sellers and emerging brands, and concepted Larry's Table, negotiating directly with Larry June and building out the space, merch, and content series behind it.
Complex Partnership · Cash App · 2026← Back to Projects
