bareMinerals
bareMinerals
Strategy & ContentProject/30th Anniversary Product LaunchYear/2025
THE BRIEF
bareMinerals was marking its 30th anniversary with a new product launch. The milestone called for content that went deeper than the product, into the brand and the community that built it.
OUR ROLE
Working alongside Of Becoming Us, Lazy Boy Agency concepted, shot and produced a social first content series. Anchored in the new brand positioning, the work brought core values and product messaging to life through awareness driving talent and culturally relevant moments.
30th Anniversary Product Launch · bareMinerals · 2025← Back to Projects
