Dr. Squatch
Dr. Squatch
Influencer & MediaProject/Product & Campaign LaunchesYear/2026
THE BRIEF
Dr. Squatch had a full slate of product launches and cultural collabs on the calendar for 2026 and was looking for support across influencer and media to turn each of those moments into real momentum at retail.
OUR ROLE
Lazy Boy Agency led influencer and supported media across five campaigns this year, from Toy Story 5 to the new deodorant launch. We built creator strategy from the ground up, casting humor-driven and lifestyle talent to make the functional case, then let organic performance tell us what was working before scaling it with paid on Meta and YouTube.
Product & Campaign Launches · Dr. Squatch · 2026← Back to Projects
