Electrolit
Media & Influencer AORTHE BRIEF
Electrolit was looking to drive brand awareness across the US and climb from fifth to second in market share by 2028. Reaching that goal meant building real presence in the markets that mattered most and putting the brand in front of consumers who had yet to try it. Lazy Boy Agency was brought on as Media and Influencer AOR in 2026 to build the strategy behind that growth and execute it across every channel.
OUR ROLE
We oversee Electrolit's full media strategy and execution, from out-of-home and billboards to CTV, digital, paid social, and retail media, flighting tactics to cultural moments and seasonal demand across priority markets. On influencer, we run all aspects from always-on creator programming to event-specific talent, with hundreds of creators activated in the first year of the partnership and more in market every quarter.
