Square
Square
Experiential & ContentProject/Neighbor DayYear/2025/2026
THE BRIEF
Square launched "See You in the Neighborhood" to celebrate the local businesses that give a block its soul. The platform needed a real-world moment behind it, an IRL expression that brought the campaign's energy to the streets and the small business owners at the center of it.
OUR ROLE
Lazy Boy Agency produced Neighborday, a full-scale block party powered by Rogue Coffee and Ggiata Delicatessen. From permitting and production to creative, talent, and content capture, we turned a campaign line into a neighborhood-wide event, delivering the experiential layer that made the platform feel true.
0
SQUARE SELLERS ACTIVATED
0+
NEIGHBORS SERVED
0
BLOCK PARTY
0hrs
BUILD TO BREAKDOWN
The Crew
Square: Megan Ranegar
Creative Direction, Production and Post: Lazy Boy Agency
Concept: Joseph Smith and Cathal (Catty) Berragan
Director: Cleon Arrey
Photo: Samone Zena Kidane
Editing: Matt Laroche + CARTEL Editing & Post-Production
Color: Jared Rosenthal
Music: Endless Noise
Finishing: TRANSFORMER VFX & Post Production
Neighbor Day · Square · 2025/2026← Back to Projects
